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Marketing Film: Micheal Flohr
2005 - © Copyright Crown Thowrn Publishing
   
 

Micheal Flohr

When we look at the painting, Night Life,we understand that it’s a city night scene. We get that because of the suggestion of white linen tablecloths, the couple, arm in arm, out on the town, the glittering lights.

But what may not register immediately with us is what else we get, subliminally. Dynamics are imparted to us as we stand in front of the work of art that are hard to put into words. Small things. Triggers. Things that make us mindful of our own agendas and experiences.

A lot of Flohr’s work does that, primarily because of the nature of his style—the seeming brevity, the shorthand, the suggestion of imagery. We take it from there.

In late 19th Century Paris, there was an influential art dealer by the name of Ambroise Vollard who represented many of the then unknown Impressionist painters—before they called it Impressionism. When selling the works, he used to insist the patron was seeing ‘too much’ of the painting by staring right at it. He would take a small card, poke a hole in it with a pencil and make the patron stand back, and view the painting through the tiny aperture in the paper.

“You see?!” he would exclaim, ‘one needs only the essence of the scene to understand the emotion.”

Flohr’s work does that without the card.

We see and feel and hear the essence of the scene as though looking at it through a small hole. But in this case, the hole has tiny tears in it. That’s what takes us into an improvisation of the scene. Our imagination. So that every time we come back to the painting, we see something different.

But Flohr sees to it that we stay in the chords.

 
       
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